Goals, Games and Electric Power: A Different Kind of Lineup in Redding
Presented by Redding Chevy
Electric Power Joins a Weekend on the Pitch
Youth soccer brought hundreds of players, families, and fans together in Redding for a full weekend of competition, and Lithia Chevrolet of Redding became part of the action as an event sponsor. The March 21–22 tournament coincided with Redding Youth Soccer League’s 3 Shastas Spring Classic, a regional competition hosted at California Soccer Park and surrounding fields. With an estimated 500 attendees moving through the event, the dealership had a highly visible opportunity to support local youth athletics while introducing a different kind of performance vehicle to the crowd.
The Silverado EV served as a centerpiece of the dealership’s display, showing families how electric technology is moving into one of the most familiar vehicle categories in Northern California: the pickup truck. Additional EVs were also displayed, while Lithia Chevrolet of Redding (opens in a new tab) sales representatives stayed on site to talk with guests about the vehicles and answer product questions. That put electric mobility into a setting far removed from a traditional automotive event, where parents and spectators could encounter the technology naturally while moving between matches and tournament activities.
Sponsoring the soccer weekend also gave Lithia Chevrolet of Redding a chance to support an event built around teamwork, competition, and regional pride. The dealership’s presence added an automotive element to a tournament drawing teams from across Northern California, while the Silverado EV demonstrated how familiar capability is beginning to evolve with an all-electric powertrain. With hundreds of people gathered around the fields over two days, the activation delivered broad local visibility and gave families a firsthand introduction to Chevrolet’s electric lineup in the middle of an event already important to the Redding soccer community.
