Lithia Roseburg Brings Electric Driving to Graffiti Weekend

Connecting Roseburg’s Car Culture with Electric Driving

Roseburg’s Graffiti Weekend is one of the community’s most recognizable automotive traditions, filling the area with car shows, cruises, and gatherings for enthusiasts of all ages. Lithia Ford and Lithia CDJR of Roseburg joined the celebration with an event that looked beyond classic vehicles and gave visitors a closer view of the technology shaping the next generation of driving. The annual festival includes a series of family-focused events held throughout the greater Roseburg area. An estimated 100 to 200 people attended the Lithia Graffiti Car Show, where the dealerships displayed a broad mix of electrified products. The lineup included the Ford Mustang Mach-E, Ford F-150 Lightning, a Fiat electric vehicle, Jeep plug-in models, and Ford electric bikes. Placing these products inside a familiar car-culture setting gave attendees a comfortable opportunity to explore them outside a traditional shopping visit.

Dealership team members spoke with guests about the differences between fully electric and plug-in vehicles, along with common ownership considerations such as charging, range, capability, and everyday use. The variety of products helped show that electrification now reaches beyond one body style or one type of driver. The event allowed Lithia’s Roseburg stores to support a longstanding local tradition while opening useful conversations about changing vehicle technology. Classic cars remained at the heart of the celebration, while the dealership display gave the community a look at how performance, capability, and personal transportation continue to evolve.