Chad Yee is a lifelong car guy, EV enthusiast, marketing professional, and automotive industry veteran. For over two decades, he has held various executive positions in the automotive industry in sales, marketing, retail, and product management for brands such as Toyota, Lexus, and Nissan. As an early proponent of vehicle electrification, Chad promoted EVs well before the first mass produced battery-electric vehicles were available. For over 20 years, he has launched various types of EVs, including the Toyota Prius hybrid, Prius Prime plug-in hybrid, Lexus RX hybrid, and Nissan Ariya battery electric vehicle. Today, he is passionate about accelerating EV adoption through consumer and industry education for organizations like the Electric Vehicle Society and Plug’n Drive.