Ram 1500 Revolution Concept
At the Consumer Electronics Show in January, the Ram truck brand provided a glimpse into the electrified future of its popular pickup truck with the Ram 1500 Revolution BEV. Packing a truckload of innovative features, it previews a production version set to debut in 2024, as well as electrified solutions throughout the brand’s lineup.
“Brutiful” Exterior Design
The original Ram 1500 pickup redefined the segment with its aggressive, ground-breaking design that resembled the front end of an eighteen-wheeler. The brand’s first electric pickup is similarly a standout thanks to its ultra-modern concept which combines strength with environmental responsibility and technology. Ram calls the look “brutiful” – brutal yet beautiful.
At the front, an animated and modernized “R-A-M” badge adorns the all-new face, which has an animated LED “tuning fork” design. The open in grand saloon-style, showcasing a cavernous interior that has no B-pillars. LED are integrated into the front bumper flares, and at the rear, the tail lights are fully-animated and integrate LED badging.
Thanks to its compact electric drivetrain, the Ram 1500 Revolution has a new powered frunk up front, with one-touch open-and-close functionality. Other powered features include a powered charge-port door, powered tailgate, powered flush-mounted door handles, powered side steps and a powered rear step with active diffuser. Integrated into 3D-printed housings, side-view mirrors incorporate digital cameras to track the pickup’s surroundings.
The Ram 1500 Revolution is built on a brand-new platform, which was designed from the ground up for electric propulsion but also incorporates the tough frame rails that pickup buyers want. Thanks to the new architecture, the cabin has been shifted forward and enlarged – it’s four inches longer than today’s production Ram 1500 truck, and has significantly more room and comfort. The vehicle’s bed size remains the same.
Sustainable, Innovative Interior
Inside, the Ram 1500 Revolution BEV has a “one space environment” theme with no division between front and rear, and which enables several different interior configurations. The new interior layout offers even more versatility with room for drivers to configure a workspace or seating and storage for their next adventure.
Flexibility is impressive. The center console can be shifted around or removed for even more space. If desired, the center console armrest converts to a workstation surface. Lightweight seats feature integrated seatbelts, grab handles and speakers with the ability to fold flat along with extended recline, work, and conference modes.
Ram Track, Ram’s rail attachment/floor track system, provides flexibility for the seats and console to move around the cabin, as well as providing useful tie-downs or other storage potential. Ram Track is also incorporated in the frunk, as well as in the pickup bed, allowing for true flexibility from front to back.
A touchscreen display with two screens is the centerpiece of the interior. The lower display has three different positions depending on the task at hand – minimal, extended and full screen view – and can be removed and used in different areas of the truck. The rearview mirror also includes a smart backup camera with 360-degree views.
Sustainability was also a focus for the Ram 1500 Revolution BEV. Its interior features sustainable materials throughout. Greyslate Nanostone veneer is resilient and lightweight –and an interesting substitute for wood trim. Apple leather, a by-product from the apple industry, is animal- and cruelty-free. The Ram 1500 Revolution also has a textured floor made from recycled rubber and cork particles.
Building on the “club cab” so familiar to pickup drivers, the 1500 BEV Concept actually ushers in a new feature: third-row jump seats. A powered mid-gate features jump seats with a removable lower section that can be placed in the bed or outside the vehicle. Fold the mid-gate down, and open the pass-through into the frunk, and objects up to 18 feet long can fit in the Ram 1500 Revolution, with the tailgate closed.
Unique Technology Features
Being a concept truck, the Ram 1500 Revolution is stacked with tech to deliver every passenger an individualized and personalized experience. There’s a virtual AI-powered personal assistant with a 3D avatar that acts as a vehicle’s “face” when responding to voice commands. A “shadow mode” lets the vehicle follow the driver walking ahead of it, such as when picking up tools or equipment from a job site. Intelligent trip planning combines the driver’s schedule with the navigation system.
And instead of multiple drive modes, there are multiple cabin modes – one-button settings that adjust the cabin ambiance between productivity, social, and relaxation. Choose a mode, and the Ram 1500 Revolution adjusts the lighting, seat position, window and skylight opacity, vehicle suspension, sound zones and display content.
Speaking of displays, an augmented-reality heads-up display combines advanced camera and sensor technology with digital projection to provide enhanced driving assistance. See-through vision uses camera and sensor technology to create an experience that allows the driver to see objects outside of their normal view. Navigation instructions can also be overlaid directly onto the road in front of the driver.
All-Wheel, All-Electric Drive
The Ram 1500 Revolution BEV Concept features all-wheel-drive and is powered by two electric drive modules at the front and rear of the vehicle. Ram makes no claims for power or range, but says that there’s enough space in the platform to accommodate larger drive modules for future high-performance versions. On the charging front, Ram says the 1500 Revolution can add up to 100 miles of range in approximately 10 minutes with 800-volt DC fast charging at up to 350 kW.
Four-wheel steering, with up to 15 degrees of articulation, will help drivers park this giant pickup truck in even the tightest of spaces, and also enhances maneuverability at low speed and on tight off-road trails.
Production Version in 2024
“The Ram 1500 Revolution BEV Concept is our clearest signal yet that we’re on the precipice of something extraordinary at Ram,” said Mike Koval Jr., Ram brand CEO. “It points directly to where we’re going on our electrified journey. We’ve redefined what pickup trucks can be, and we will do so again by pushing past what competitors are offering by delivering the best electric pickups on the market.”
Expect to see the production version of the Ram 1500 Revolution hit our streets in 2024.