Toyota Aims for the Sedan Crown

August 4, 2022

A Crossover Sedan?

With the striking new 2023 Crown, Toyota is launching a new spin on the traditional American full-size sedan. Tall almost like a crossover, and with a raised ride height, it is designed to be intuitive and confident, while offering supreme luxury-car comfort. It is also the first Toyota to offer the company’s new Hybrid Max system – a performance oriented system with 340 total horsepower.

Built on a new chassis based on Toyota’s GA-K platform, Crown has a raised ride height – it is nearly four inches higher than Camry and almost as tall as an SUV. The height offers increased visibility, along with easy entry and exit for passengers. Still, the Crown is not a boxy truck; it has a flowing silhouette and sculpted body lines, creating a fresh look that is entirely unique for a large sedan. Particularly at the rear, which has a fastback shape and a large glass panel.

Two Hybrid Systems

The Crown brings the number of Toyota electrified vehicles to 16, and brings a first for Toyota sedans, the Hybrid Max system, designed to deliver smooth and powerful acceleration, while keeping an eye on efficiency.

Hybrid Max combines a 2.4-liter inline 4-cylinder turbocharged engine with a front electric motor that helps maximize torque production. The rear axle is equipped with a high-output electric motor, ensuring instant throttle response and linear acceleration. Hybrid Max, with 340 hp, is standard on the Platinum trim level.

Other Crown models feature a fourth-generation Toyota Hybrid System with 2.5-liter DOHC four-cylinder and two electric motors. Selectable Normal, Eco, and Sport driving modes; an EV (electric vehicle) mode allows electric-only driving at low speeds for short distances.

First-Class Cabin

The Crown provides great comfort in a huge interior, with standard eight-way power driver and front passenger seats. All Crowns have heated front seats, with Limited and Platinum adding standard ventilated front seats and heated rear seats to the list of creature comforts. Dual-zone climate control is also standard.

A thin, attractive illuminated control panel runs along the dashboard, just below the multimedia screen, with frequently used functions placed on the lower row keyboard switches. All Crown models receive a 12.3-inch color instrument cluster, and drivers can select different displays with the push of a button, including a Hybrid System Indicator showing system output and regeneration status.

Quiet was a priority for the Crown’s engineers, who created a calm atmosphere for conversation or hearing music in cleaner detail. Acoustic glass adds a sound-blocking barrier, while plenty of sound-absorbing materials minimize noise.

All Crown models feature Toyota’s all-new, North American infotainment system. Featuring a 12.3-inch touchscreen, it offers an improved user experience and a wide range of enhanced connectivity and convenience features, including over-the-air (OTA) updates. Drivers can interact through touch and voice activation. An intelligent assistant wakes up with phrases like “hey Toyota” to search for directions, find points of interest, adjust audio controls, change the cabin temperatures and more.

Three Trim Levels

The new hybrid Crown comes in three trim levels.

XLE has a 2.5-liter engine with hybrid system, all-wheel drive, three selectable drive modes, 19-inch alloy wheels, heated and powered woven fabric front seats and 12.3-inch touchscreen infotainment system with six speakers.

Limited adds multi-beam LED headlights, a fixed panoramic roof, Softex faux-leather and fabric-trimmed seats that are heated and ventilated in front and heated in the rear, 11-speaker JBL audio system, rain-sensing windshield wipers, and intelligent clearance sonar with rear cross-traffic braking. An available Advanced Technology package adds dark metallic 21-inch, 10-spoke alloy wheels, birds-eye view camera and digital key.

The Platinum grade raises the bar even further with the 340-hp Hybrid Max powertrain, adaptive variable Suspension, six selectable drive modes, advanced parking assist, and unique 21-inch wheels with black accents. It also adds the option of two-tone paint option, with black paint that extends from the hood to the trunk.

Each grade of Crown will come with the comprehensive Toyota Safety Sense 3.0 suite of active safety assists as standard equipment. They are expected to arrive in Toyota dealerships in late 2022.

Explore Toyota's EV lineup and more by using our GreenCars Buyer's Guide.