Dodge, the brand most synonymous with gas-guzzling V-8 power, has announced it's going electric. Its first model will be an "eMuscle car" based on the design of the Challenger.
In an outrageous move, automaker Dodge has announced an all-new muscle car for 2024 and this one is all-electric! Dodge is planning on taking its biggest and baddest muscle car, the Challenger, and giving it a full EV make-over.
Rumor has it that the Challenger eMuscle will ride on Stellanti’s large electric vehicle platform, offering two electric motors for all-wheel drive burnouts and close to 500 of range between charges.
As far as looks, the new eMuscle Challenger will look as bad-to-the-bone as all Challengers and offer up neck-snapping performance. But will there be a Hellcat variant of this electric dragster? Only time will tell. Dodge may also be working on a four-door Charger eMuscle car to take the EV world by storm.
Dodge's head honcho, Tim Kuniskis, has made it very clear that Dodge “will not sell EVs.” Instead, Dodge will approach this shift towards electrification with “eMuscle,” and that the brand has an obligation to embrace the latest technology. Why? “It’s going to provide a lot of power for drivers as engineers reach the limits of the internal combustion engine. Electric motors will provide even more when it comes to future Dodge muscle cars.”
Dodge says it plans to “define the future of American muscle.” There’s the promise of squealing burnouts and amazing zero to 60 mph times. Estimated starting MSRP for the Challenger eMuscle will be in the 50K range.
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Dave Nichols is the marketing copywriter for Lithia Motors’ online research center and GreenCars content. He worked with Jeremy Clarkson, James May, and Richard Hammond of Top Gear to develop the online car portal Drive Tribe. His current duties include reviewing cars as the host of “Cruisin’” video road tests on YouTube.
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