Expert Insights

Genesis Electrified GV70 Will Be Made in USA

Laurance Yap
July 3, 2023
The Genesis luxury brand has unveiled an electric version of its popular GV70 SUV. The Electrified GV70 features two motors, all-wheel drive, and a starting MSRP of $65,850.
Genesis Electrified GV70 driving on the road

New Genesis Electric Midsize SUV: GV70

Genesis, the luxury brand of Korean automaker Hyundai, has been on a roll. One of the fastest-growing brands in the U.S. in the last few years, it’s built its growth on an innovative sales model as well as strong products. Its luxurious offerings offer distinctive looks, good performance, and innovative features – including electrified drivetrains. Now, the company has announced its third EV model after the Electrified G80 large sedan and the GV60 SUV. The new 2023 Electrified GV70 adds an all-electric powertrain to the popular midsize GV70 SUV – and it will be the first Genesis model built in the U.S.

Built on the award-winning GV70, the Electrified G70 has a spacious, beautifully-made interior and a distinctive fastback exterior which it shares with the gasoline version. A number of electric-only features have been added. Like the GV60, it has innovative vehicle-to-load capability, which can use the vehicle’s battery to supply power to electrical devices outside the SUV – at up to 220 volts or 3.6 kW – making it a mobile power bank for everything from camping equipment, charging e-bikes, or for using the SUV as a mobile office.

Rear Trunk of Genesis Electrified GV70

Electrified GV70: Pricing and Performance

At a starting MSRP of $65,850, the Electrified GV70 Advanced is the entry-level trim – a significant hike over the $44,275 of the least-expensive gasoline GV70. However, that price includes an entire suite of available safety and advanced driver assistance systems, including forward collision avoidance assist, lane keeping and following assist, blind spot monitor and avoidance assist, highway driving assist, adaptive cruise control, rear cross-traffic alert, and several parking aids.

Interior equipment is also comprehensive. The power front seats are both heated and ventilated; there’s a premium navigation system with a huge 14.5-inch screen, an 8-inch digital instrument cluster between analog gauges, standard Apple CarPlay and Android Auto, wireless charging, fingerprint authentication, a digital key function for your smartphone, and more. Leather seating surfaces and aluminum trim are standard, as well as a large panoramic glass sunroof.

Stepping up to the Electrified GV70 Prestige trim for a starting MSRP of $72,650 adds even more, including Nappa leather seating surfaces, a leatherette-wrapped upper instrument panel, a microfiber headliner, a fully-digital instrument cluster and heads-up display, premium Lexicon audio system, active noise cancellation, heated steering wheel and second-row seats, and sun shades for rear passengers.

Both Electrified trim levels feature the same mechanical package. Two electric motors provide all-wheel drive and produce a total of 428 horsepower; they are fed by a 77.4-kWh battery. An electronically-controlled suspension should provide an excellent ride, while standard 20-inch wheels look great and should help the Electrified GV70 handle well in any condition. Genesis has yet to share details about how rapidly the Electrified GV70 will charge, though the brand has some of the best fast-charging capability in the industry. The EPA has yet to provide a range estimate.

Genesis Electrified GV70 on the road

Made in the USA

The Electrified GV70 will be the first Genesis model to be assembled in the U.S., and will be made at the brand’s Montgomery, Alabama manufacturing facility. This marks the first time a Genesis model will be assembled in the U.S., and it’s the first-ever Genesis model to be assembled outside of South Korea. Local production should help it qualify for federal incentives to offset the higher starting MSRP.

Genesis has committed publicly that all new models the brand launches will be all-electric starting in 2025, and that its entire vehicle lineup will be electric by 2030. It has a goal of achieving carbon neutrality across the company’s operations by 2035.