Fast Facts | Ford Hybrid Strategy 2025
⚡ Ford will prioritize hybrids across the entire lineup
📉 EV losses topped $1B while hybrid demand stayed strong
💼 Q3 earnings beat expectations with record revenue
🔋 Extended-range hybrids are now a core development focus
🚗 A $30K EV truck remains in long-term planning
Ford Rethinks Its Electrification Strategy
Remember when many in the automobile industry said that Toyota was moving too slow in producing electric cars? Even now, the company’s only all-electric vehicle is the bZ. But by going to a wider approach and offering consumers a range of powertrains from all-gas to all-electric, Toyota is doing just fine. Know who is paying close attention to this? Ford Motor Company.
Hybrid Momentum Picks Up as EV Costs Bite
The American auto giant is shifting its focus from EVs to hybrids, echoing Toyota’s current strategy. In fact, wide diversity of vehicle powertrains is key to the mighty Blue Oval’s success.
Need EV fundamentals to understand the market shift? Benefits of Electric Cars
As of this writing, Ford’s stock is up, and investors are reacting even though the company has reported losing over a billion dollars on its EV stable. It also suffered a massive fire at one of its plants which caused earnings to drop by over $1.5 billion in Q3. Even so, CFO Sherry House says Ford can mitigate at least a billion dollars in 2026 by adding new jobs and a third shift of production.
Financial Wins Give Ford Breathing Room
Actually, Ford’s Q3 financial results exceeded analyst expectations. Adjusted earnings per share of $0.45, beat the analyst consensus of $0.38. Revenue was up a record $50.5 billion, surpassing the expected $47.19 billion, and fleet business brought in nearly $2 billion in earnings before interest and taxes.
Investors React to Ford’s New Direction
But that’s not all, investors are flocking to Ford because it has a new plan on the table. During a recent earning’s call, CEO Jim Farley said the company will “prioritize hybrids across our lineup, including the development of extended range hybrid options.” Ford plans to put a new production platform into place that will use both EV and hybrid manufacturing and assembly.
During that earning call, Farley said that the company has adjusted its EV expectations which originally predicted a market share of 7.5 percent, down to a more realistic five percent of market share.
As of this writing, plans for a $30,000 MSRP electric truck by 2027 is still on the drawing board. But like Toyota, Ford may have learned that hybrids may be more economical in the current climate than EVs.
With federal EV tax credits gone, many Americans are currently shy to buy an EV. After all, a lot of people are still waiting for the prices to come down and the driving range to go up before pulling the trigger.
Why Consumers May Prefer Hybrids Right Now
With hybrids, you don’t need to have a Level 2 charger installed in your garage, you don’t have to worry about finding a working charger on the road, and better fuel efficiency may just be a good enough reason to hit the hybrid highway for right now.
It seems the road to an all-electric future is not without its bumps and rough spots. Though electrification is still where we are all ultimately headed, right now diverse power sources and an extended lineup may be an automakers’ best bet in getting us there. Stay tuned.
📰 More Hybrid Market Momentum & Electrification Basics
- Hybrid Vehicles Claim Bigger Market Share in 2025
A look at how hybrid adoption is accelerating across the U.S.
Read More ➜ - The Great Hybrid Revival: 2026 Models Lead a New Efficiency Wave
Why 2026 is shaping up to be a major turning point for hybrid tech.
Read More ➜ - Benefits of Electric Cars
A foundational breakdown of EV advantages for shoppers comparing hybrids vs EVs.
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