Fast Facts (Key Trends)
- Incentive Impact: A surge in September sales (Q3) occurred as buyers rushed to use federal tax credits.
- Model Popularity: The Tesla Model Y was the best-selling EV, but models like the Chevy Equinox EV, Mustang Mach-E, and Hyundai IONIQ 5 gained traction.
- Market Shift: Traditional automakers (GM, Ford, Hyundai) were successfully launching new EVs and capturing more market share from Tesla.
- Overall Growth: Despite fluctuations, U.S. EV sales volume hit record highs in Q3 and remained above 2024 levels for the year, accounting for over 10 percent of the total market.
Major Sellers in 2025:
- Tesla Model Y: Still America’s best-selling EV.
- Chevrolet Equinox EV: GM's strong performer, leading the non-Tesla field.
- Ford Mustang Mach-E: A consistent popular choice.
- Hyundai IONIQ 5: Grew its market presence.
- Honda Prologue: Showed strong growth in its first full year.
Incentives Spark a Summer EV Sales Surge
Though the Ford Motor Company reported its best sales year since 2019, it still sold fewer EVs in 2025 than General Motors, putting GM in the number two spot, second only to Tesla. The popular Model Y led Tesla to number one customer sales for 2025 but faced increased competition from the Chevy Equinox EV.
One of the reasons for GM’s excellent sales of the Equinox included strong demand boosted by incentives before the federal tax credit expired in September 2025. July marked GM’s best-ever sales month with over 19,000 EVs sold. The Equinox alone sold over 8,500 units in July, becoming the best-selling non-Tesla in North America.
Other electric vehicles in the GM family that contributed to the company’s success included the Cadillac LYRIQ and Optiq, and GMC Sierra EV and Hummer EV. In fact, GM sold more than twice as many EVs in North America in 2025 than Ford.
Ford scaled back EV plans at the end of 2025 in favor of advancing its new Ford F-150 Hybrid and Next Gen Extended Range Electric Vehicle (EREV) expected by 2028. Though it had its best sales year since 2019, Ford sold 14 percent fewer EVs in 2025 than the previous year. In the last three months of 2025, Ford sold 52 percent fewer EVs than it did in Q4 of 2024.
Meanwhile, GM reported selling 169,887 EVs in America in 2025, up 48 percent over 2024, more than doubling what Ford sold. While Ford has stopped production of the all-electric F-150 Lightning, GM is producing an EV in every segment of such brands as Chevrolet, GMC, and Cadillac.
Ford F-150 Lightning sales were down 18.5 percent last year to 27,307 vehicles sold while Mustang Mach-E sales were flat at 51,620 sold. At the same time, Ford had its best year ever for hybrid vehicle sales, selling 228,072 hybrids in 2025, up 22 percent over 2024.
When including all the hybrid and plug-in hybrids in its stable of vehicles along with all-electric sales, Ford says it still had more sales of electrified vehicles than General Motors and Stellantis. Besides launching its Extended Range (gasoline generator powered) Electric Vehicles, the company will be shifting to focus on smaller, more affordable electric cars in the future.
The first such vehicle to launch is said to be a midsize EV pickup truck which will be built in Ford’s Louisville Assembly Plant in 2027. Ford says that price for the new EV Truck is positioned to have an MSRP of $30,000. Rumor has it that the truck will be named after the classic Ford Ranchero and be around the size of a Maverick.
Chevy sold nearly 58,000 Chevy Equinox EVs in 2025 which it calls, “America’s most affordable electric SUV with 315+ miles of range.” For 2026 General Motors will launch an all-new Chevy Bolt EV for under $30,000. The electrified future is looking bright indeed.
More 2025 EV Signals Worth Watching
What Are 2025’s Most Satisfying EVs to Own?
A quick pulse-check on which EVs owners actually love in 2025, and what’s driving satisfaction upward
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Half of Toyota Sales in 2025 Are Electrified
Toyota’s 2025 “electrified” surge adds context to why hybrids keep siphoning attention from full EVs
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Cadillac Lyriq Lease Prices Take a Big Drop
A concrete example of how late-2025 pricing and incentives reshaped EV demand and shopping behavior
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